The Riviera Nayarit and Puerto Vallarta At Expo Tu Boda

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Puerto Vallarta, Jal- Their presence at this event consolidates their promotional efforts in the romance segment; there were more than six thousand end consumers and over 300 exhibitors including providers, travel agencies and destinations within Mexico.
Mexico City’s World Trade Center hosted Expo Tu Boda 2015 from February 13-15, with the participation of the Riviera Nayarit Convention and Visitors Bureau and the Puerto Vallarta Tourism Trust, as well as area hotels.

Their presence in this important expo was due to the excellent results and high demand in the romance segment for both destinations; there were over 6,000 end consumers there looking to plan their upcoming weddings, anniversaries or honeymoons.

Expo Tu Boda had an excellent attendance rate during its three days of exhibits. There were approximately 300 exhibitors including providers, travel agents and destinations within Mexico. Among the Riviera Nayarit’s participating hotels were the Grand Velas, Grupo Vidanta, Grupo Marival and La Tranquila.

The representatives were able to strengthen the romance segment and highlight the Riviera Nayarit and Puerto Vallarta as exceptional destinations, with quality services and facilities that are perfect for beach weddings; world-class hotels and restaurants; and high-octane adventure and ecotourism activities.

During the event visits by couples were encouraged to this region, which is recognized worldwide for its charm and its romantic atmosphere framed by mountains, rivers, and the exceptional sunsets of the Mexican Pacific, not to mention its idyllic locations and gastronomy.

Expo Tu Boda has catered to women who are immersed in romance for the past 23 years with exhibits and digital platforms to help them find everything they’ve ever dreamed of for their special occasion.

The expo has over 110,000 yearly visitors to its different events around the country and gathers hundreds of millions of impressions thanks to its advertising, public relations and direct marketing campaigns. These are some of the reasons why the Riviera Nayarit and Puerto Vallarta consider it important to maintain a presence at the event.

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The Birds Of The Riviera Nayarit On International TV

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Puerto Vallarta, Jal- Five international TV stations—among them The Pursuit Channel and the Discovery Channel—will be airing James Currie’s program, taped here during his second and most recent visit to the destination.

The endemic and migratory bird population of the Riviera Nayarit caused such an impact on the professional career of James Currie, noted producer and host of Nikon Birding Adventures TV, that he returned to the destination this 2015 to tape a new show, which will be aired on five international television stations.

Among the stations that will transmit the show is The Pursuit Channel, considered the second most popular channel for outdoor programs in the world with delivery to over 42 million homes.

The Discovery Channel’s Destination America is another top production, reaching 65 million homes.

Mr. Currie’s itinerary included a visit to the Sierra Madre and one with the Huichol ethnic community in the Sierra del Nayar, as well as a trek to the Lagunas Encantadas in Santa María del Oro and Tepeltitic.

Back in the Riviera Nayarit, the team’s first stop was in Punta de Mita, where they sailed off to the Islas Marietas, followed by stops in Lo de Marcos and San Pancho, ending with a surf lesson in Sayulita.

On this occasion, James Currie arrived in search of certain species of birds, which will be shared with viewers once the programs air in the upcoming months. In order to complete his mission, he hired two local expert birdwatchers, Francisco García from San Blas and Luis Morales from San Pancho.

Nikon Birding Adventures TV is the only birding TV program in the United States, which is why the Riviera Nayarit Convention and Visitors Bureau hosted this FAM trip. This takes into consideration the hundreds of thousands of followers Mr. Currie has in dozens of countries.

The destination’s natural bounty is undoubtedly of great relevance when positioning it on an international level, as the Riviera Nayarit is one of the regions with the highest diversity of endemic and migratory bird species in the world.

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One&Only Will Build a Resort in Riviera Nayarit

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Puerto Vallarta, Jal.- One&Only Mandarina, will offer approximately 145 luxurious villas as well as private residential estates, world-class farm-to-table dining and original retail options.

The Riviera Nayarit continues to call worldwide attention. Now the luxury hotel chain One&Only will build a resort in the land of La Mandarina that is located in the border of Compostela and Banderas Bay.

Kerzner International Holdings Limited has entered into an agreement with BK Partners, a private equity fund focused on tourism and land development, to develop and operate One&Only Mandarina in Riviera Nayarit.

One&Only Mandarina, will offer approximately 145 luxurious villas as well as private residential estates, world-class farm-to-table dining and original retail options.

The beachfront resort will maximize the dramatic rain forest location, with each secluded villa individually placed to celebrate where the sky meets the sea and the lush flora and fauna.

A wide variety of accommodation will include Ocean Cliff Villas, Tree House Villas and Mountain Villas, all placing an emphasis on privacy and beautiful vistas.

Adults will discover the chic pool, soaring high above the Pacific, with private cabanas and a sophisticated poolside café and lounge, perfect for a decadent escape or an intimate gathering.

The building of the Jala – Banderas Bay highway has been a fundamental piece so this international hotel chain decided to invest in Riviera Nayarit, besides the culturally and naturally rich destination.

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Valentine’s Day Promotions Increased Sales By 84%

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Puerto Vallarta, Jal.- The seasonal Valentine’s Day offers promoted during January inspired visitors; Spring Promotions are up next!

The Valentine’s Day promos that ran from January 1st through February 14th generated an increase of 84% in sales compared to the same time period in 2014.

This year the Marketing Department of the Riviera Nayarit Convention and Visitors Bureau (CVB) is continuing its work with participating hotels in offering different seasonal promotions including discounts of 30 to 50%, plus complimentary services.

The Seasonal Promotions are offered on the official pages of the Riviera Nayarit and are boosted through various social networks including Facebook and Twitter. Displaying the destination’s attractions via videos and images increases interaction with fans and followers, allowing for a more personalized approach between the brand and the potential visitor.

“The objective is to keep the Riviera Nayarit at the top of the consumers’ minds as their number one option, positioning it as a luxury destination with attractions that include nature, adventure, an excellent gastronomy, unique experiences and a wide variety of hotels and services,” explained Liliana Lara Guzmán, Marketing Director for the Riviera Nayarit CVB.

The implicit benefits of these promotions are multilateral, the win-win is for the consumer and the destination, generating closer ties in terms of reciprocity and gratitude.

The Spring Promotions Have Arrived!

The Spring Promotions officially launched on February 16th and will be good through April 30, 2015. To start with at least 20 hotels along the coast of Nayarit are participating each offering excellent promotions that cater to every taste and every want. Participants include:

Grand Velas Riviera Nayarit, Marival Group, Occidental Grand, Bel Air, Hard Rock Hotel, Villa Group, Villa Varadero, Riu Hotels, Dreams Villamagna, Samba Vallarta, La Tranquila, Matlali and Iberostar.


Check out all the available promotions by clicking here: http://www.rivieranayarit.com.mx/ofertas_temporada.

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Two New One&Only Resorts Planned for Mexico

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Kerzner International has revealed plans to build two new One&Only resorts in Mexico.

The properties on the country’s pacific coast will be developed in conjunction with private equity firm BK Partners.

One&Only Mandarina and One&Only Santa Maria de Xala will complement the existing resort in Los Cabos.

“I am thrilled we are able to partner with BK Partners to further develop Mexico as a world-class destination, building on the success of One&Only Palmilla. I am looking forward to introducing both of these resorts to our loyal One&Only guests and new guests alike,” says Alan Leibman, CEO, Kerzner International.

“The locations truly showcase the best Mexico has to offer, each with a distinctive experience, and I am very confident that One&Only will continue to define ultra-luxury in the region.”

Both of the new resorts will be close to Puerto Vallarta’s airport.

One&Only Mandarina, located in Riviera Nayarit, will offer approximately 145 luxury villas while One&Only Santa Maria de Xala will have around 75 villas.

One&Only currently has nine properties dotted across the globe but, alongside the resorts Mexico, has plans to open in China, Montenegro and Bahrain.

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Promotion Increases In Colombia

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Puerto Vallarta, Jal.- The official promotional campaign for the Riviera Nayarit and Puerto Vallarta began in Medellin with the city’s top wholesalers, bolstered by a FAM trip to the bay; agents from Bogota also visited the region.

Promotion for the Riviera Nayarit and Puerto Vallarta in Colombia increased considerably during the current month of February, mainly in Medellin, but also in the capital city of Bogota.

The official promotional campaign for the Riviera Nayarit and Puerto Vallarta in Medellin began on February 4th and was a joint effort between the destinations, the Mexico Tourism Board (MTB), Aeromexico Airlines and two of the most important wholesalers in the city: Mayorplus and Luz Verde.

The presentation of the destinations was a resounding success, taking place during a private cocktail party for more than 100 leaders from Medellin, which is considered the second most important city in Colombia.

The owners of the two wholesale companies also visited the destinations on a FAM trip from February 5-9, focusing not only on regional hotel site inspections but also on understanding the differences between the destinations and how they complement each other in order to better sell them to their clientele.

It’s important to note that Aeromexico will begin four direct flights per week between Medellin and Mexico City on March 2nd, which will increase to daily flights in June.

The capital was also part of the drive

Colombia’s capital city of Bogota is also of great interest to the Riviera Nayarit and Puerto Vallarta, which is why another FAM trip took place from February 9-13 with the top producers and business managers for Colombian tour operators and market leaders UGA, Turivel and Pelícanos.

These efforts by the Riviera Nayarit Convention and Visitors Bureau continue to reaffirm its commitment to positioning the destination within new markets, thus ensuring an increase in tourism that will in turn benefit the people of Nayarit.

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Has the Puerto Vallarta Real Estate Market Changed?

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With condo sales up 54% in 2014 over 2013 we are having a lot of discussion with our agents and our Customers as to whether we have moved from a ‘Buyers Market’ to a ‘Seller’s Market’. Certainly things have changed, however to make an absolute statement to the affirmative would be perhaps a bit premature. In fairness, there has been a lot of ‘low-hanging’ inventory on the market over the past several years and now I think its fair to say, most of that easy pickin’ is gone. What we are noticing though is that the average number of days on the market for condos is dropping and the velocity of sales is definitely accelerating. So what we are starting to see is a narrowing between what sellers are prepared to accept and often what buyers are willing to pay which is usually precedes increased prices.

At the same time, the sales of single-family homes in the PV area has only moved up by 6% in the same period. We feel that something else is going on with this segment of the market and that is that the demographics of the property buyer has changed and that the boomers and zoomers who dominate this market are realizing – especially after the recession – that either they don’t have the disposable cash to buy the more expensive free-standing Villa and if they do, they often don’t have the need or want the responsibility associated with owning a home here.

So, what we are seeing right now in the Puerto Vallarta Real Estate market is a bit of a dichotomy … condominiums selling well and closing the gap between ask and offer with the potential of increasing prices …. and free-standing Villas sort of treading water with often a lot more negotiation occurring before the meeting of the minds. At the end of the day its all about trends. On one hand we seem to be trending away from a pure Buyers’ Market in condominiums but we are not really in what could be characterized as a Sellers’ Market – yet; and on the other, the continuation of a Buyers’ Market in the free standing Villa market with no real change in sight, at least not in the foreseeable future.

Brock G. Squire

Brock is the owner/broker for Coldwell Banker La Costa Realty and has been an active participant in the local real estate scene for ‘over 25′ years. Coldwell Banker La Costa Realty has three offices in the Puerto Vallarta area – Olas Altas, Marina Vallarta & Punta Mita.

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Nayarit National Employment Services Offering New Jobs

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Ministry of Labor, Productivity and Economic Development, together with Nayarit National Employment Center, have a new list of job vacancies for those looking for work; they help work seekers by matching their profile with positions available, making it easier to find a job; at the same time those who are interested can also find out about Training for Work Scholarships (BECATE). These services are provided to everyone who needs it, free of charge.

At the same time, Nayarit National Employment Center offers other services having to do with work, such as the Labor Mediation Center, and places with Internet access.

It also looks for employment opportunities for Senior Citizens and Disabled persons.

Requirement to register for any of these services is: both, original and a copy of the official ID and CURP.

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Vallarta Demonstrated its Tourism Potential at an Important Exposition

FIDETUR m4e1okxn1ale4ubg3syyidd8459zjnz1stief7rj4oDuring the 19th Morris Murdock Travel Show, which took place last week end at Salt Lake City, Utah, hundreds of travel agencies got to see for themselves the vast and updated tourist specials that Puerto Vallarta offers its visitors

The exposition, which by the way, doubles the number of participants that go to other tourist fairs in North America, was attended by representatives of airlines, boat companies, hotels, resorts, tourist offices and by other tourist services. They all had the opportunity to learn what different places in the world have for the tourists. Mexico stood out among the countries and Puerto Vallarta as beach destinations. Puerto Vallarta is well known by the American people, but it always has something new to offer.

Moctezuma Loza, FIDETUR promotion coordinator, and who represented Puerto Vallarta at the event, stated that Travel agents were excited to recommend Puerto Vallarta to their clients, considering that it is a place to look for; it is highly appreciated and always generates good comments from those who visit the place.

This kind of presentations, he said, allows us to highlight our presence and good image to such an important North American market; Utah alone, contributes with large numbers of people traveling to Puerto Vallarta in direct flights from Salt Lake City; add to this all the tourists from neighboring states such as Wyoming, Idaho, Nevada and Arizona.

For this event, Puerto Vallarta had all the support of the Board of Directors of Mexico Tourist Promotion, at the event, was represented by Victor Manuel Trujillo.

Most of those present at the Exposition have already been to Puerto Vallarta and want to come back, or they have heard good things about it from other people experiences; but they were all asking for the latest information on the region. They were informed of our new tours; such as Viva Tequila tour, Ecotourism Circuits on the Mountains, Canopies; and, during winter, Whale sighting. We also have Riviera Nayarit as an integral destination with loads of possibilities for travelers.

Meanwhile, the hotel industry was represented by Sheraton, Buganvilias, Los Arcos, Garza Blanca and Melia hotels.


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Mexico's Cemex Reports Lower Net Loss in 2014

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Mexican consortium Cemex, one of the world's leading cement producers, posted a controlling income net loss of $507 million last year, down 40 percent from its net loss of $843.1 billion in 2013.

In a securities filing Thursday, Cemex said its net sales totaled $15.7 billion last year, up 3 percent from the $15.2 billion it reported in 2013.

The company, meanwhile, said its operating earnings before interest, taxes, depreciation and amortization, or operating EBITDA, rose 4 percent in 2014 to $2.74 billion, compared to $2.64 billion the previous year.

In the fourth quarter, Cemex posted a net loss of $178 million, down 30 percent from October-December 2013, when its net loss amounted to $255 million.

Net sales totaled $3.84 billion between October and December, down 1 percent from the same period of 2013, while the company's operating EBITDA in the fourth quarter amounted to $701 million, a 9 percent increase from the same period of the previous year.

At the close of December, Cemex's total debt plus perpetual notes totaled $16.29 billion, a decrease of 7 percent from the $17.47 billion reported 12 months earlier.

Cemex CEO Fernando Gonzalez Olivieri said the company posted a lower net loss for the third straight year in 2014.

"We are pleased with the growth in volumes and local-currency prices for our products in most of our regions," he said, while also touting the strengthening of the company's credit profile.

"We continue to improve our debt maturity profile and interest expense through our debt reduction of close to $1.2 billion and our refinancing activities of approximately $5 billion during (2014)," Gonzalez added.

Cemex struggled to pay its debt after it acquired Australian cement maker Rinker for $15.3 billion in 2007 and the construction industry in the United States and Europe plunged into crisis in 2008.

Founded in 1906, Cemex's main competitors include France's Lafarge and Switzerland's Holcim, which announced merger plans last April. EFE

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Hotel Owners Will Strengthen Their Support to Puerto Vallarta

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Upon the swearing in of Puerto Vallarta Hotel Association New Board of Directors, Ignacio Cadena Beraud, president of FIDETUR, stated that this is the perfect moment to support the Hotel Association, in their endeavor to look for strategies and financial assistance from State and Federal Governments, in order to be able to continue with tourism recovery.

The Hotel Trade is, without a doubt, FIDETUR’s most important element. It is the institution in charge of lodging, welcoming and promoting our tourist areas in foreign and national markets, with the blessing of all the citizens of Vallarta.

Thanks to group efforts - business men, employees and private initiative- Puerto Vallarta, this year, had a substantial increment of more than 237 thousand foreign tourists from North America, in comparison to the year 2013. This can be measured by looking at the city and the hotels high occupancy rate.

“What we have been able to see since winter started is that Hotels are doing business; so are the resaturants,retail stores and, in general, all those who provide some kind of service”.

The President of FIDETUR, however, called on everyone to continue with the good work. He said that this is the time to accelarate our steps, it is the time to work harder so that Puerto Vallarta may continue growing , which is what every body wants.

In reference to the new president f the Hotel Association, Cadena Beraud said: “Rodolfo Pacheco is now responsible for the Association, he will coordinate the efforts of all hotel owners. Rodolfo has a very clear idea of what needs to be done, he is very familiar with the hotel business in this region, and he is hotelier by vocation and a highly regarded professional”.

That’s why, he added, we are all very sure that he is not only going to continue the work of previous Boards; this is not a job for one president but it is a job for presidents. The Board of Directors is fundamental for all decisions, but it is necessary t have a coordinator, and no one better than Rodolfo Pacheco, whom we welcome and promise all our support.

Addressing Pacheco, he said: “I know you have a very good plan of work, a precise and clear one; without doubt, this plan will help to mark the course and the rhythm on how to move forward on Hotels professionalization, certification and success, which should leave profits that, will be spread out around the city and the region”.

He also mentioned that Rodolfo Pacheco initiates his period as President of the Board with the support of the hotel, restaurant and commercial sectors, and also of the business and labor sectors; which together, make him, and the region, stronger.

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The Riviera Nayarit’s Positioning Moves Forward In Colombia

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A total of 19,935,929 impacts were generated in Colombia with a return on investment of $1,186,650 USD. Thanks to this, more Colombians than ever now know Mexico’s Pacific Treasure.

2014 generated positive results in the positioning the Riviera Nayarit in Colombia. The Public Relations department of the Riviera Nayarit Convention and Visitors Bureau (CVB) launched several targeted strategies that placed the destination squarely in the sights of Colombian travelers.

This year, impressions reached a total of 19,935,929 distributed via written and digital media, specialty publications, television and radio.

These numbers produced a return on investment of $1,186,650 USD; the money was invested mainly in press releases and FAM trips, as well as interviews and other activities.

It’s important to point out there are still numbers pending from articles published as a result of the activities scheduled during the last trimester of 2014.

Among the outstanding media that ran information on the Rivera Maya as a product of the PR department’s efforts is El Tiempo, with a printed circulation that delivers over a million impressions and a digital version delivering over two million impressions.

Another standout is MSN Noticias, with a reach that surpasses three million impressions. Dailies such as El Colombiano and El Espectador, as well as Revista Carrusel, delivered more than 500 thousand impressions each.

Thanks to these results it’s expected these numbers will be surpassed in 2015, as work will continue in Colombia and with it the probability of seeing an increase in Colombian tourists, whose visits can only serve to help the families of Nayarit.

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